I was with some friends the other night at a dinner party. One of them asked for me to explain to the guests what transmedia storytelling was. I thought about it for a second and realized I was not talking to a tech or entertainment literate crowd. I explained it as simply as possible. One of the guests (thank you Dagmar) said ” I get it. It’s like 3D chess from Star Trek.” I promised to use the line in my future presentations. Perhaps this picture will jog your memory.

 Perhaps you can think of other analogies for transmedia storytelling you could share.