On the heels of my presentation to The Phelps Group in Santa Monica last week…great group… comes a link (Thanks Jon) to the new Audi A1 campaign.

Audi A1 for JT

Conceived, written and Produced by Heimat Berlin and ACNE films, directed by Henrik Sundgren.
– Starring Justin Timberlake and Dania Ramirez ( Heroes, X-men ) with music by Torpedo ( Sweden )
– The film is split into 6 Episodes
– Every Tuesday another Episode will go up on http://www.audi.com/a1 building onto the timeline.
– It is branded content that is interactive and uses the power of the web to create new kind of storytelling.

For the full interactive experience you need to view the film on the A1 homepage ( http://microsites.audi.com/a1onlinespecial/html/popup.html#/home/ )

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