I came across a press release on PR Newswire http://www.prnewswire.com/news-releases/mtv-networks-acquires-social-express-98021074.html which has, in my opnion, some interesting ramifications for transmedia. MTV is using its considerable IP collection in conjunction with the acquisiton of Social Express to bring potential transmedia content to the social gaming platform.

Chairman and CEO of MTV Networks, Judy McGrath, says:

“Social gaming is one of the biggest drivers of the explosive growth in social media – it’s fun, it’s engaging, and it’s shareable,” said Judy McGrath, Chairman and CEO of MTV Networks.  ”Social Express brings us strong experience and know-how in this burgeoning space, which we’ll supercharge with the IP and scale of Nickelodeon and other MTV Networks brands to create great new social gaming experiences for our fans and cool tools for independent developers as well.”