Came across an interesting app. Flipboard. It is a “social magazine” that could have interesting transmedia implications. www.flipboard.com

Here’s the party line:

“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboardʼs CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.”

Designed from the ground up for iPad, Flipboard creates a magazine out of a userʼs social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

I can certainly see how a savvy transmedia campaign could use this interesting app to forward a narrative.

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