It’s that time again…time for sxsw 2011 I will be moderating a panel entitled:

Can Transmedia Save the Entertainment Industry?

Here is the description:

Everybody wants to preach about Transmedia but will it be the savior that some people promise? As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. Most major publishers now have Transmedia divisions. Most large advertising agencies are developing Transmedia campaigns for clients. Game developers were into Transmedia before most people and video games are now routinely becoming films. In the film world, the Directors Guild of America has now officially designated “Transmedia Producer” as a viable credit line. All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue? Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.

Panelists include: Eric Lieb of Blacklight Transmedia, Christian Raymond of Austin Studios and Louis Provost of Walt Disney Films. Should be a lively discusion about the true merits of a transmedia effort from people in the trenches making it happen. Hope to see you there!