Transmedia Hollywood 2011 at UCLA was a great sucess. It was the second year for the gathering of academics and entertainment industry experts who spoke about transmedia initiatives and projects in all forms from gaming and television to film. It was equally interesting to roam the halls of such an interesting film school. Managed to connect with some interesting people at the gathering from designer Scott Robertson, Rick Carter and Dylan Cole to producers like Caitlin Burns of Starlight Runner and director/producer Tommy Pallotta (Collapsus). The event was hosted again by Henry Jenkins of USC and Denise Mann of UCLA this year at the warm and cozy James Bridges Theater on the UCLA campus.