Like many I watched the Oscars last night and couldn’t help but think, was the broadcast trying to be transmedia?

There was certainly a much more complete digital media strategy by the Academy this year with a new Ipad app that offered plenty of great content. The live web cam grid gave the audience a different way to enjoy the broadcast.

Twitter was alive last evening when it came to the Oscars with supposedly over 2 million tweets as reported by TweetRanch.

So the question I would ask, when answering the question I posed above, did all the various digtal media efforts by the Academy actually enhance and advance the narrative of the evening?

I think maybe. There in lies the rub for me with transmedia. Is there an actual definition? What do you say?